![]() ![]() "We chose the name because of the alliteration," he explained. during a frantic brainstorm two weeks before the restaurant-themed time management games was scheduled to launch. ![]() Speaking on a panel at the Seattle conference, Shatford, Fortugno and other developers shared stories and advice about how to select great game names.įortugno (who is currently co-founder and chief creative officer at Rebel Monkey) said his team came up with the name Diner Dash. ![]() "Ayiti" is the word for Haiti in the country's native language, which is interesting, but the word has no recognizability otherwise and as a result the game was extremely hard to search for and find. One of Diner Dash creator Nick Fortugno's early games was the serious game Ayiti: The Cost of Life. "A small percentage of the audience actually got the concept, but essentially it's a failed name, and the bottom line is that we should have called it something else." "The reason the name failed was that people couldn't figure out how to pronounce it, and because of the awkwardness of name people had problems remembering it. " Mahjomino was our first title, and we thought that since the game was a blend of mah-jong and dominoes, let's just combine them," said President Steve Shatford in a panel at Seattle's Casual Connect conference. Just ask, the casual game developer of titles including. An awkward name can put an otherwise fun game at a severe disadvantage. ![]()
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